Aptus Health acquires EngagedMedia

Acquisition complements the company’s approach to delivering data-driven programs that connect with healthcare professionals and consumers on behalf of life sciences companies

Reading, MA [June 11, 2018] Aptus Health—a leader in multichannel engagement solutions—is pleased to announce its acquisition of the Atlanta-based company EngagedMedia.

EngagedMedia provides a mobile-first messaging platform that enables life sciences companies to communicate and engage with patients based on real-time pharmacy claims data. By deploying timely, targeted messaging related to medication refills, pharmacy benefits status, and other aspects of support, EngagedMedia has created a unique, scaled mobile solution for life sciences companies to address the needs of individual patients who have been prescribed a specific medication by their healthcare professional (HCP).

Since 2009, the EngagedMedia team has worked with a number of prominent life sciences companies, some of whom have used the EngagedPatient platform as a standard across a full portfolio of products.

The EngagedPatient platform strengthens Aptus Health’s product portfolio and aligns with the company’s strategic approach to delivering high-impact, data-driven programs and campaigns that connect with HCPs and consumers on behalf of life sciences brand teams. Over the past 10 years, Aptus Health has served the majority of the world’s top 50 biopharma companies and provided integrated programs and services to hundreds of brand teams. The company has been recognized with industry awards, including being named “Most Innovative Vendor in Multichannel Marketing” based on a recent survey conducted by TGaS® Advisors, a biopharma benchmarking and advisory services firm.

“EngagedMedia’s innovative approach to mobile patient engagement will make it easier for our clients to help patients achieve better health outcomes through the power of data, mobile engagement and intelligent messaging,” says Timothy Thompson, CEO and President of Aptus Health. “We’re thrilled to welcome EngagedMedia’s talented team of professionals to our organization and to be combining the strengths of the two companies to deliver a unique value proposition to our clients.”

“The entire EngagedMedia team is excited to be joining Aptus Health and we look forward to working with our colleagues there to extend our capabilities in the realm of patient engagement,” adds Hoss Sooudi, General Manager of EngagedMedia. “Our shared belief that healthcare technology can have a profound role in facilitating positive outcomes—along with our proprietary mobile technologies—make us well-positioned to bring further innovation to our clients and the industry at large.”

This strategic addition to Aptus Health’s product portfolio underscores the company’s commitment to bringing innovative solutions to market that help its clients achieve their digital engagement objectives in this dynamically evolving healthcare environment.

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