Behavioral Targeting For Health Care Takes Twist To Prove ROI

Patrick Aysseh, president of our Tomorrow Networks division, explores how our approach goes beyond traditional digital metrics to focus on what really matters to healthcare's mobile marketers: impact.

“If we limit ourselves to people searching on health conditions, we’re not capturing all the patient population we need to get the word out about a treatment option,” Aysseh said. “The alternate is a very fragmented view, so we needed to find a way to use that fragmented network.”

Read the full article here.

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