Bring your mobile ad campaign's performance to life

Nice coverage of our data-driven approach to designing, measuring, and optimizing in-app mobile campaigns, with commentary from Patrick Aysseh of our Tomorrow Networks division.

“We’re approaching these campaigns in ways that are very different from how it’s traditionally been done. We’re trying to be very transparent in how we approach the in-app ad campaign process and how we measure the results.”

Read the full article here.

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