Finding the right formula for engaging busy doctors

Is there a magic formula for delivering content that engages time-strapped health care providers?

It might not be magic, but there is a formula, and it combines a deep understanding of how different types of providers are likely to engage in a message with the educational formats that fit their preferences and lifestyles. 

Learn how in this article featuring our own Dr. Ken LoCicero, SVP and Client Strategist, and David Laros, VP of analytics and commercial effectiveness. 

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