Personalized point-of-care communications drive awareness, adherence

In a main-stage session at Digital Pharma East titled “Mobilizing Patient Engagement: The Power of Mobile, Data, and Intelligent Messaging to Engage at the Point of Care and Beyond,” Patrick Aysseh and Hoss Sooudi discuss the opportunities that data-driven mobile engagement offers pharma marketers.

“Out of $221 billion being spent in advertising today, about $75 billion is being spent in mobile,” Aysseh reported. “That represents about 70% of all digital spending — yet that’s not happening in pharma.”

Through Tomorrow Networks’ geo-located advertising campaigns and EngagedMedia’s real-time mobile messaging platform, Aptus Health has the tools to meet patients where they are and interact with them through a medium that is already a part of their lives.

Read the full article here.

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